ABOUT US
Lemon Consulting helps ambitious businesses unlock more return from their marketing. Founded by Duncan Armour, a seasoned CMO with global experience, we deliver executive level strategy and hands-on expertise without the overheads of a full-time hire. From driving growth and guiding brand transformation to coaching teams and streamlining digital investments, and everything in between, we partner with you to squeeze more juice out of the lemon.
PROVEN LEADERSHIP. MEASURABLE IMPACT.
Lemon Consulting has 'walked the walk' and is led by a seasoned marketing executive with experience as Chief Marketing Officer and Director across Australia, New Zealand, USA, and Asia. From managing budgets of up to $23M to leading departments of 80+ and building and rebuilding marketing teams and strategy from the ground up, we have seen it all and deliver strategies that can create real returns- not just fluff. Our team has consistently driven revenue growth, stronger brand equity, and seamless customer journeys and can help you also.
Our strength is also our network of world-class suppliers and partners that we have worked with over many years. We don't claim to be the experts in every area of marketing, but if we aren't, we know what the experts are and partner with them to get you the best results and not agency spin.
WHAT WE OFFER
-
Fractional CMO- On-demand executive marketing.
-
Strategy & Planning- Clear growth roadmaps.
-
Brand Transformation – Build brand awareness and consideration.
-
Digital Growth- Smarter campaigns, higher ROI.
-
Team Strategy- Build teams and empower your people.
-
Agility & Innovation- Fast pivots, fresh ideas.
WHY CHOOSE US?
Choosing the right marketing partner can be the difference between inefficient spend and diminishing returns or incremental progress leading to bold, transformative growth.
At Lemon Consulting, we go beyond surface-level tactics to deliver strategies built on years of executive leadership experience. We understand the challenges of scaling multi-site consumer businesses and navigating complex industries. Our consultancy model gives you all the benefits of executive-level expertise without the salary, overheads, or long-term commitments of a full-time hire.
At Lemon Consulting, we bring the clarity, speed, and measurable outcomes your business needs to grow with confidence.
